2.13.2007

Titters

Yes, I was made uncomfortable by a certain candy bar's Super Bowl ad. Trust me, I get the whole argument that advertisers can pander to whichever retarded demographic they're trying to nail. Freedom of speech or some shit.
I ask you, though. If the commercial had depicted two secular humanists who accidentally pray then do something like pee on a Bible to counteract said prayer, wouldn't the Bible beaters be up in arms?
If the commercial had been two white guys who accidentally smoke crack who then have to do something white to counteract their black behavior like play hockey, wouldn't the black community be up in arms?
Yes, my examples are far fetched and concede to ludicrous stereotypes but so was that commercial.
What angered me even more was their response to me:

Feedback from our target consumers has been positive. In
addition, many media and website commentators of this year's Super Bowl
commercial line-up ranked the commercial among this year's top ten best. USA
Today ranked it #9 of its top ten pick.We know that humor is highly subjective
and understand that some people may have found the ad offensive. Clearly
that was not our intent. Consequently, we do not plan to continue to air
the ad on television or on our TITTERS Brand website.

I hate that there is NO apology in their response. Their response is like, "Oh, you didn't find it funny? Then you're not our target demographic. Other people, people who are smarter than you and who are not as easily offended as you found it very amusing." Its just smacks of condescension.
They knew what they were getting into long before it was aired--and they banked on the backlash, too. That's why I haven't come right out and named them because the last thing they need is more free publicity.

7 comments:

Anonymous said...

they DID pull said commercial immediately after GLAAD contacted them and shut down the website containing HORRIBLE alternate endings. it was the fastest any company has ever pulled an ad in history. i will give them that. too bad they had to create an ad that needed to be pulled. no more fun size or king size for me.

jeremy said...

I do commend them on pulling the ads, but their "apology" was non-existent and I think that's what irked me.
Its like when you were a kid and your brother punched you and you cried and your mom makes him say he's sorry so he says, "Sorry you cried."

Tennille said...

I was at a party with a bunch of Dartmouth (ie. smartypants) frat boys and when the men kissed people cheered and then when they ripped out their chest hair there was this awkward "wha?" that followed. Never underestimate the frat boys, I guess.

Anonymous said...

If you want to know more about the Mars family, the people behind Snickers, diabetes, amd childhood obesity in the USA, as well as slave labor in thrid world countires, you should read this pair of books. I know these people personally, and they're monsters. These are the books they DON'T want you to see...The Emperors of Chocolate: Inside the Secret World of Hershey and Mars, by Joël Glenn AND Crisis in Candyland: Melting The Chocolate Shell of the Mars Family Empire by Jan Pottker http://www.epinions.com/content_68791930500

Philthy said...

Check out the player's reactions to the commercial. This commercial was discussed among my virtual friends and the response was overwhelmingly negative. My personal opinion? I hate everything, anyway.

GayProf said...

Wow -- I had not seen their non-apology text. So, if gay men are beaten to death and somebody laughs, they are just expressing their subjective sense of humor. Nice.

Anonymous said...

whassup? where are you? been too long since we had an update.